14.04.2011
RealNetworks, Amazon Veteran Tech Designer Joins the Pure Home Team
Seattle, WA (Vocus/PRWEB) April 13, 2011
Ascontinues to create the ultimate home decor user experience online, the company has hired Robert Lasker to spearhead that initiative from his extensive experience as an expert creator of breakthrough user experiences for female buyers online. Lasker has spent over 18 years perfecting his highly specialized trade-craft by designing successful interactive initiatives for leading firms, including Amazon, Vulcan, Microsoft, RealNetworks, Kodak, Qualcomm, Connexion by Boeing and Cingular/AT&T.
has created a social commerce platform that eliminates the stress and anxiety that DIY consumers experience with home decor decisions such as paint color choice, style, product coordination, and more. The beta version of Pure Home Corporation’s platform is in development for a May 2011 launch.
Lasker will leverage his unique design experience with user-centered and visual interface design to achieve a consumer experience on Pure Home’s platform that is sophisticated in design, simple and easy to use, and fun in nature. This radical change in the home decor marketplace is critical for the success of industry brands to reach their primarily female consumers, who are now shopping online with recommendations and interaction from their social networks.
“I'm excited to join this team of proven innovators and visionaries to develop the most natural user experience for the home decor shopper,” Lasker said. “For far too long, the DIY consumers have had to tolerate an extremely complex and poor buying experience when making home decoration purchases, so it will not be hard to exceed their expectations. However we will blow them away with our revolutionary platform while expanding the available market for our brand partners.”
Pure Home’s leadership is enthusiastic about the skills Robert Lasker brings to the company. “We’re thrilled to have Robert on our team,” said Founder and CEO Barry Abraham. “He really understands how “she” shops and where we need to be with the design and development of the user interface. Robert has the perfect skill-set to get us there quickly and effectively. You will love it when you see it.”
About Pure Home:Pure Home is a social trading hub for the home decor industry, bridging the communications gap between buyer and seller by leveraging the Inspir™ Color Standard with their Contextual Search technology. Pure Home's breakthrough user experience provided on their unique social commerce site gives consumers greater confidence in their home decor decisions, while products from Pure Home's brand partners are available for algorithm-fueled recommendations to consumers. The breakthrough value proposition brought to the market by Pure Home's platform will result in the efficient balance of supply and demand in the home decor market. Unfiltered by the economics of scarcity and elevated by contextual matching, new markets and thousands of new customers will be opened to Pure Home's partner brands. For more information, visit the Pure Home web site at:or the Pure Home blog at: .
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Amy AndrewsPure Home Corporation(646)510-0429Email Information
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Transportation Symposium to Spotlight California's Sustainability Leadership by Showcasing High-Speed and Light Rail Expansion
The Symposium will encourage companies to implement and expand sustainable construction and business practices in California transportation projects including electric vehicle infrastructure. Discussions will include transportation planning for the proposed Farmers Field stadium in downtown Los Angeles, the NBC Universal Evolution Plan in Universal City and high-speed rail's role in California's push toward transit-oriented development. Participating agencies include Los Angeles Metropolitan Transportation Authority, CALTRANS, California High Speed Rail Authority, South Coast Air Quality Management Board and Los Angeles World Airports.
Highlights include a keynote address by former U.S. Secretary of Transportation Norman Y. Mineta, who will be honored with the 2011 USC AGC Legacy Award for his decades of public service and pioneering role in the transportation industry. Los Angeles County Metropolitan Transportation Authority CEO Arthur Leahy will be recognized with the Visionary Award. As head of one of the largest transportation systems in the world, Leahy has been a leading advocate of public transit and innovative transportation solutions in California.
"This year's event will bring together leading U.S. experts on the topic of sustainable development in transit-oriented projects and also to improve Southern California's economy through these infrastructure efforts," Symposium co-chair David Perera said. Online registration is available at .
SOURCEUSC Sustainability in Transportation Symposium
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N. Korean refugees accused over China sex trade
The case is a rare attempt to punish refugees for crimes in China, where many women who have fled the North are sexually exploited.
Police said that over a two-year period the pair acquired 70-80 North Korean women fresh from their impoverished homeland, about half of them from Chinese brokers.
They paid the brokers about 3.6 million South Korean won ($3,298) for each woman.
The pair allegedly forced the women into prostitution in night-time establishments they operated in the northeastern Chinese city of Qingdao between 2007 and 2009.
The two, now aged 30 and 40, left China for South Korea in 2009.
Seoul police launched an investigation following complaints from some of the victims who had managed to escape to the South, said Park Chu-Ung, a police officer in charge of the investigation.
"Some women were beaten harshly for being unable to attract enough customers or trying to run away," Park told AFP, adding the suspects lured the victims with false promises of sending them to the capitalist South.
"The suspects took advantage of their vulnerable position as women with little money and no local connections," he said.
"This is a very rare case of trying to punish North Korean defectors for what they did in China."
Two ethnic Korean Chinese living in the South were also arrested for working with the pair in China. Police also suspect that another North Korean refugee in China and a South Korean who lives overseas acted as accomplices.
Almost all North Korean refugees cross first to China, which repatriates those whom it catches as economic migrants. Some try to travel on to third countries, while thousands of others hide out in China.
Activists say women account for 80 percent of those living undercover in China.
South Korea's state human rights watchdog said last year that many female refugees suffer sexual violence or human trafficking in China and other countries after fleeing.
At a Washington news conference in April 2009, North Korean women who escaped the sex trade in China said brokers treated them like livestock by selling them to one or more "husbands".
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